JIAN YE

In 2021, designer Kosuke Sugeno founded the fashion brand “JIAN YE.”
“JIAN YE” is a fashion brand created by designer Kosuke Sugeno.
The brand name “JIAN YE” is the Chinese pronunciation of the designer's surname, Sugeno. Since Sugeno is of mixed Japanese and Chinese heritage, he chose this name for the brand.
The brand offers daily wear that combines playfulness and functionality, infused with Asian influences drawn from the designer’s roots.
Its visual creations, which incorporate elements such as 3D scan data, illustrations, and bitmaps, are also a defining feature, helping to create a unique and distinctive aesthetic that complements the clothing.

DESIGNER N00B

https://www.instagram.com/jianye.official/